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UGROW is a unique weave of fabric that allows the bra to expand and contract with your body while maintaining the constant support you need

choosing a bra

Finding the Perfect Maternity Bra: Why Cup Sizes Aren't Always the Best Choice

Choosing the right maternity bra can be challenging due to the significant changes your body undergoes during pregnancy and breastfeeding. Hormonal fluctuations lead to variations in breast size and tissue density and increased blood flow can cause breasts to feel swollen, sore and sensitive.

 

NO UNDERWIRE

UGROW TECHNOLOGY

SOFT SEAMLESS FABRIC

As your breasts fill with milk and then empty during breastfeeding, it's completely normal for them to change size frequently, and even for one breast to be larger than the other. With all these changes, many pregnant and breastfeeding mothers struggle to find a bra that offers both comfort and the right fit throughout these stages.

ugrow technology

EXPANDABLE UGROW TECHNOLOGY PANELS

Introducing UGROW™
Technology​: The Solution to Your Maternity Bra Needs

UGROW™ technology is specifically designed to address these challenges. Unlike traditional bras with fixed cup sizes, UGROW™ features a unique fabric knit and mesh that provides exceptional flexibility. This design allows the bra to stretch and adapt to your changing body, ensuring continuous comfort and support.

Developed in collaboration with a leading Danish medical fabrics manufacturer, UGROW™ Technology prioritizes both comfort and support, making it the ideal choice for pregnant and breastfeeding mothers. With UGROW™, you can enjoy a bra that grows with you, offering the perfect fit as your body evolves.

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New Beginnings

Sydney, Australia

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